wot power leveling - SOC

Battalion of already of look forward to pays attention to terminal to be king, manage in door inn in, pay attention to a client to be the truth of king likewise, the long-term client that door inn has is more, the hematopoiesis mechanism that represents door shop is stronger, the client of door inn has a variety of different kinds, the profit contribution that for the business creation of door inn on any account differs is led, in be being managed this how reasonable Where is the customer that serves different contribution rate? The option that drops from wind speaks of: A runs one door store, specified number of profit of every annual interest is 1 million yuan; B runs 100 store, annual gross profit specified number also is 1 million yuan, from the point of ability of only store gain, the gain level of A wants outclass B, but venture capital investment can choose B for certain however, because will look from business already battalion, what venture capital investment takes a fancy to is the capacity that operator controls to terminal palm, the ability of gain of only store of and rather than; From analysis of company operation angle, had terminal amount is more, the ability that the enterprise fights a risk can be jumped over strong, in the meantime, as long as terminal amount is much, can more gain origin can derive mining. See from the option that wind drops, on market position, had terminal amount jumps over much business, the surviving gain ability that fights a risk in development can be highlighted; Same argument, manage in door inn go up to also want to follow the principle with terminal client consummate amount; Competing coessential those who change now besides below, the long-term and faithful client that door inn has is more, continuously gain function is met stronger, can achieve peacefully more in competition manage gain continuously. The market nowadays, competition is coessential change serious with each passing day, the product that a lot of inn manage, character, value is great and with, below the premise that gives directions without commercial pattern, make the main instrument that folds sales promotion to become customer of door inn draw over. Door inn is managed in general meeting comes up against two kinds of clients, a kind of client that is low expenditure group, because this kind of client consumes guest on the low side, the profit contribution rate of inn of face each other is minor wot power leveling, we say for contribution of small gross profit client; Another kind is profit kind client, guest odd expenditure is larger, it is door merchant wants profit source group, namely the contribution of high gross profit that we like client; Two kinds of clients have each profit each, door store operator wants reasonable had served these two kinds of customers, in order to make its obtain the reasonable contribution of inn of face each other respectively. Door inn sale should abide by logical pattern to undertake, job of most key of door inn sale is in centrally the first, inside 2 quadrant, more is in the first quadrantal and pure contented customer is main inside demand quadrant, ignored the 3rd quadrant to increase the value that considers each value however. The pure demand form inside the first quadrant guides carry out of purchase and sale makes the client chooses to go up at main product; The client of the 2nd quadrant is the group that existence high gross profit yields; How to change the client inside the first quadrant into the group that high gross profit contributes, the rise in value that should have used the 3rd quadrant namely serves, door store operator must the value of the 3rd quadrant serves aggrandizement, last effectively for client of client appreciation innovation value, from the result that achieves promotion contribution rate. Below the guidance of logical pattern wot power leveling, the mode that door inn can undertake with 3 means the client's collection and profit yield is designed; Be like: From gross profit client of contributive rate size differentiates will undertake planning: 1) contribution of small gross profit client kind of client consumption deflection at product of low, low discount, buy interest to discount product especially great, reasonable the management profit that has used small contribution to lead a client to also can increase door store, through developing a discount extremely small typical member collects the amount that will achieve cash to shed a client, for example, the halfway customer that can contribute with small gross profit signs long-term contract agreement, offer those who appoint bar to exceed low discount product for this kind of client (be restricted only typical a meeting) , the expenditure that wants a client to assure lowest every months only is spent (consume 100 yuan like every months of lowest, allow to divide time to pay or imprest) , can enjoy directly exceed discount member salary, the benefit of this kind of method is raise rate of turnover of kinds or types of goods what have safeguard quickly, turnover rate is added fast hind, make door store operator OK upstream demands more stock discounts or account period, offset gain thereby. = of door store earnings enhances cash to flow + raise turnover rate of kinds or types of goods + increase to exchange profit with upriver bargain ability 2) use credit to spend, can make tall contribution lead client standard according to oneself circumstance for inn of door of appreciation of client of contribution of high gross profit (if every months of sheet tastes 5 above or month to consume a number 3 times above / expenditure spends accumulative total 1000 yuan of above) , execute VIP level pay to reaching the customer of this standard, every month can enjoy VIP client to stipulate the forehead spends the buy or sell on credit inside to serve, right the client with insufficient ready money can use VIP credence defer to pay, or offer the deliver goods that be the same as a city to arrive door service. 3) , build client value to analyse a system, the value contribution that increases a customer from financial strategy angle leads door store in be being managed, can master much client material, but some data are simple only be put into archives keep inside bag, did not cause the attention of operator, door inn now and then those who do is to be in client birthday, or taste newly when arriving, inform to client short message, such way is very hard promotion client value of the system; Door inn should come with the means of financial analysis with door inn the salesperson undertakes closer cooperate world of tanks power leveling, more energy come to pour into the data that analysis and client get in alternant process, dig the client's value greatly. Exemple: Sale of 1-6 month shopper is registered through be opposite sales volume statistic is analysed, the consumptive amount that can discover every client only month from inside the watch and guest taste number (bought sheet tastes an amount) , financial personnel should coach the salesperson analyses door inn every months client circumstance of the guest sheet that month, consumption, all consume the month of every client the circumstance to have statistic, make statistics of member sales volume; Had analytic forms for reporting statistics, the OK and clear repetition that sees a client is bought rate, the salesperson is OK at any time the client every months buy behavior to undertake registering, if discover the client has prediction of a person's luck in a given year that month, answer to search an account quickly, analyse reason of client prediction of a person's luck in a given year, make the sales promotion that is aimed at client of prediction of a person's luck in a given year or service policy attract client patronage to consume. Through sale analysis of the client OK and accurate classify gives high grade, average cash reserve in a bank to shed a client, can with the article the 1st, 2 mutual classification are used, average cash reserve in a bank flows a client to make its use the 1st policy, latch client firmly with low; Serve with respect to use appreciation to high grade client, promotion considers each value, aggrandizement customer loyalty is spent. Day changes door store operator to want to have the vision that operates the market, reasonable the client that has used different contribution rate, as long as commercial pattern is careful, the development vacuum with dumbfounded market of sell one's own things can be created like. Song Shuguang, ; of shop sale expert is Philippine national university MBA, devote oneself to commercial pattern compose for a long time to build, compose of concessionary chain system is built etc.