do not waste time

All the free shipping, could not carry. As of November 25, Jingdong Mall, will be charged on orders below $ 39 $ 5 shipping, Diamond Grade, double Diamond-level users can continue to enjoy all the special offers of free shipping. Main capital stocks (eleven-twenty fifths) unit fled to cut meat must regret having sudden boom is not likely in a move investors Gospel: presentationStrong stocks saved! "All the free shipping" as a tool for electric enterprises reshuffle at the same time, also greatly improve the distribution costs of the whole industry. Insiders said that no matter how much price, no matter how low gross profit margin, warehousing costs are always calculated according to the package as a unit of, in this way, low unit price of the order, the Maori contribution to logisticsThe company. So, the big electric companies started building their own logistics.　　For Jingdong, platform, can use the scale to diluted its logistics cost, but for vertical type, size is a difficult threshold to touch. Can't afford a freight-free "passenger unit prices for small orders, gross margin was almost Express charges devour done" since last year,"All the free shipping" Jingdong, dangdang, excellence, three electricity to large commercial book price wars.　　Since then, "all the free shipping" becomes increasingly B2C business standard, electrical outlets have teeth to keep up. A sophist executives told a press conference, in Beijing on the East, below $ 39 orders a large part of books and small electronics. Average unit price of the book is 25 Yuan, gross margin of about in-15%. This means that every sent books, Māori only 5 dollars.　　Small electronic product gross margin was only about 5%, almost not making any money. "Passenger unit prices for small orders, gross margin was almost swallowed by the courier fee is complete. More order, the greater loss. "Li Chengdong, network analyst believe that $ 5 delivery fee will be addedBalancing going northward for wide distribution in major cities, such as fees, for small and medium-sized cities, distribution costs far exceed $ 5 for each order. B2C is mostly covered by the retail industry, low profits, logistics costs have their lackluster. Li Chengdong told reporters that "at present, still take advantage of free shipping to grab the market, in fact, shipping is free does not play. "The retail industryProfitability is relatively low, so are reduced intermediate channel e-commerce. This reporter has learned, major appliance gross profit margins of less than 5%, the computer is 6% per cent, profits are as thin as blades. Most of their net profits come from brand supplier rebates, about that 2% per cent. Gross profit margin of the dress is about 50%, shoes are more than 20%, relatively high gross profit margin, priceLow return rates are high, apparel return rate is 7%, the shoe is 10%.　　Planing to marketing, human, normal operating expenses, conversion, clothing, shoes and other items of net profit of only about 10%. Koubba Networks CEO Wang Zhiquan told reporters that those operations better 3C for motor traders, on average, a household appliance distribution cost is more than 50 million.Among them, all electric distribution cost higher than home appliances. For example, a $ 5,000 worth of refrigerators, gross margin is about 250 dollars, and distribution logistics of a refrigerator costs $ 100, this is not counting value-insured transportation, warehousing, research and development, the cost of staff salaries. Gross margin of more than 20% of small household electrical appliances, but low unit price, the average is $ 200-$ 300, gross margin was almostOnly covers logistics costs. "Footwear B2C logistics costs accounted for price 10%. "Le Amoy network Vice President Chen Hu told reporters that at present, the footwear B2C implementation of" two shoes "mode to further push up the cost of logistics.　　Good music buying price is more than 300 yuan, Le Tao is the price of more than 200 million. "B2C business if not smart, is likely toLosses. Then do some promotion, a small discount or free shipping, then the loss very large. "Wang Zhiquan complained that" in 2008, the koubba revenues of 100 million, then there are millions of profit. Now, 2 billion in revenue, but losses a lot. "" Electric enterprises of their logistics now pays, but in the future, the logistics costs the supplier either pays or consumerPay the Bill. "Wang Zhiquan said electric commercial" excessive service logistics "shuffle operation has left many B2C too much blood.　　In addition to the foreign trade B2C can make money, for the domestic market of B2C almost no one can make money. Third party logistics of die young "to get speed, do not waste time, does not allow customers to try on, remove the package" nowB2C-business logistics and storage costs are very high. On average, the logistics costs account for 18%.　　"Li Chengdong told reporters.　　Sophist of the previously mentioned former Executive says that national average count, Jingdong average of warehouse logistics cost is $ 15 per order, Jingdong price is more than 900 Yuan, thus calculated, Jingdong logistics and storage cost is 2%. According toDangdang report, third quarter of this year, when when the logistics and storage costs are $ 130 million, total revenues of 14.2%. Since the "build spell speed logistics," after becoming a competitive factor, when when of warehouse logistics costs yilupansheng. Last quarter of 2010, when when spending on storage and logistics take revenue ratio is 12.3%, the first quarter of this year was 13.3%Now, that number was updated to 14.2%.　　Korean clothes care CEO Zhao Yingguang told reporters, including returns due to logistics, costs, logistics and storage costs in the garment industry accounted to 10%. In an interview at the press conference, many lamented, and distribution of high quality third-party logistics is too expensive. According to one shanggaoguan disclosed that Shun Feng on electric express fees, The national average was $ 22-25, with the City Express is $ 15, off site was $ 25 or more. "If Shun Feng price descending nines-30%, then I would be able to accept.　　"The person said. In fact, many city admits that he is not willing to engage in logistics, but no way. Now express company to provide services do not meet the electrical contractorDemand. "Third-party logistics is more to send files, in order to grab the speed, do not waste time, do not allow customers to try on, unpacking. Electricity to a high cost of new customer, third party logistics customers experience is poor. This will all be lost their users.　　"Good buying CEO Li Shubin lamented. For the electrical industry, 70% itemsIs cash on delivery. EMS standard return time is 35-60 days, Shun Feng and zjs is typically 5-7 days. But required cash flow running period shorter, longer billing cycles for business is a challenge. But, that doesn't guarantee 100% settlement, logistics companies need one layer at a courier hand collection, deeper sending of domestic (three cities and countiesThe Heung Yee Kuk), longer payment cycle. Similarly, cash on delivery, logistics companies are often reluctant to. "Cash on delivery for major cities, courier took more time and a lot of money with them, but safe for the courier. "A work in express company employees told reporters, as an electrical business website of express delivery as ordinary business profits,Corporate requirements for capital turnover ratio is high, some small logistics companies often give dianzi. Self-built logistics distribution cost Bill 60 single/day volume of distribution is the demarcation point in the face of third party logistics cost pressure, Jingdong, good music purchase of GOME, suning easy buy, Amazon, shopping mall, and various other electrical outlets had begun building their own logistics. At present, the sophist distribution of nearly20,000, 72% order to achieve a self distribution. Jingdong Storage Center add up throughout the country reached 500,000 square meters.　　Within the next 5 years, East Beijing would cost $ 20 billion to 30 billion yuan in Beijing, Shanghai, Guangzhou, Chengdu, four cities, including the development of the logistics. "Count of logistics cost in accordance with each package, customer price and not so much. "E-bang power networkEditor-in-Chief of Jia Penglei said that swtor power leveling, for those who are building their own logistics enterprises that often require a substantial increase in the same area of billed amount the old republic power leveling, can effectively reduce logistics costs. On large platforms East of Beijing, to diluted their costs on a large scale. At present, the sophist average daily order amount at 300,000. In the major cities of North Canton, relatively large number of packages in similar areas.For vertical type of electronic commerce, improve scale to reduce logistics costs, is not an easy thing. Le Tao had made it clear that, not building their own logistics.　　Belle also purchased, owned by choice and as the wind up cooperation, not building their own logistics. Good buy logistics costs now accounting for about 3% per cent of the revenue, this does not include the costs of warehousing. Among them, General warehousing warehouse for rent, Shelves, lines were built, warehouse staff by themselves are equipped with outlets. "Count storage costs as the volume of orders, goods turnover, is variable.　　"Li Shubin told reporters that building their own logistics can improve distribution, personalized service and need for speed. When you are using third-party logistics, better buy return rate is 10%; use building their own logisticsHou, return rate is only 5%. Building their own logistics not only need to consider is the attitude, rate of return is also an important parameter.　　Rate of return is too high, will bring a backlog of inventory, product discounts, funds tied up, bring damage would be greater. In the view of Li Shubin, retail profit is not high, you need to have enough goods to increase repeat purchases, vertical electric must expandProduct line.　　The future, good buy clothing, accessories development. According to Web CEO Bu Guangqi revealed that for 3C product, if a single distribution to complete the delivery of 60 single/day, building their own distribution system is lower than the cost of outsourcing to a third party. "Requirements for a single delivery 60 single/day, many B2C companies also fall short of the scale. "Wang Zhiquan said.